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  • Clare Morgan

Why do we long for analogue art in a digital age?

Updated: Apr 16, 2023

As technology continues to advance at a rapid pace, it’s easy to assume that analogue art forms are becoming a thing of the past. However, this couldn’t be further from the truth.

I was thinking about the ‘Vinal revival’. This phenomenon saw a renewed popularity in records as music became much more digital made me wonder about Art in the context of AI and NFTs.

It's heartening that we are seeing more and more people turning to analogue art as a way of escaping the digital world in which we live. Here are some reasons why we long for analogue art in a digital age.

1. Tangible Value

One of the reasons we long for analogue art in a digital age is the tangible value it provides. In a world where everything can be stored and accessed digitally, physical art forms offer something unique. When you own a piece of artwork, you can physically hold it and display it in your home. This adds to the value of the artwork, as it’s not just an image on a screen but a physical object that can be treasured and appreciated.

2. A Sense of Authenticity

As we become increasingly digitised, there is a growing sense of yearning for authenticity that analogue art forms provide. In a world where everything can be easily replicated and manipulated, analogue art offers a sense of authenticity and originality that cannot be replicated digitally.

This is particularly true of traditional art forms such as painting, drawing, and sculpture, where the artist’s authenticity is linked to the physical act of creation. Each brushstroke or chisel mark represents a unique expression of the artist, making the artwork truly authentic and one of a kind.

3. The Importance of Craftsmanship

Another reason we long for analogue art in a digital age is the importance of craftsmanship. In a world where everything is mass-produced and quickly churned out, craftsmanship is becoming increasingly rare. However, many analogue art forms require immense skill and precision, making the end product all the more special.

For example, woodworking, printmaking, and pottery all require a level of skill and craftsmanship that cannot be replicated by a machine. This skill and attention to detail are important not only for the quality of the artwork but also for the overall experience of creating and appreciating it.

4. A Distraction-Free Experience

Unlike digital art forms, analogue art forms offer a distraction-free experience. When creating or appreciating an artwork, there are no notifications or distractions from our phones, computers, or other devices. This allows us to fully immerse ourselves in the creative process or enjoy the artwork without any interruptions.

This distraction-free experience is becoming increasingly important as we become more attached to our devices and find it harder to disconnect from the digital world. Analogue art allows us to take a break from this constant connectivity and focus on something that requires our full attention.

5. A Sense of Nostalgia

Finally, there is a sense of nostalgia that comes with analogue art forms. Many of us grew up with traditional art forms and have fond memories associated with them. Whether it’s memories of carving a piece of lino in school or admiring a painting at the gallery, these memories can bring a unique sense of nostalgia and comfort.

As we move further into the digital age, it’s natural to crave these nostalgic experiences and look to hold onto them in any way we can. Engaging with analogue art forms allows us to keep these memories alive and experience the same sense of comfort and familiarity we felt growing up.

While the digital age has brought many benefits to the art world, there is still a strong desire for analogue art forms. From the tangible value they provide to the sense of authenticity, craftsmanship, and nostalgia they evoke, analogue art offers a unique experience that cannot be replicated digitally. Whether creating or appreciating, engaging with analogue art allows us to disconnect from our devices and fully immerse ourselves in the artistic process. So, next time you’re feeling overwhelmed by the digital world, try engaging with an analogue art form and see how it makes you feel.



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